In the realm of fashion, eyeglasses have long ceased to be merely vision correction tools and have instead become key accessories for expressing one's personality and style. Influenced by factors such as culture, climate, and fashion trends, consumers in different countries and regions exhibit significant differences in their choices of eyeglasses in terms of colors and styles. The following explores the unique preferences in Europe, the United States, the Middle East, Southeast Asia, and China in this regard.

Europe: A Blend of Diversity, Fashion, and Distinctiveness

European consumers have a wide variety of choices when it comes to eyeglasses, pursuing unique, eye-catching, and vividly colored styles. Classic styles integrated with modern elements, distinct colors to showcase individuality, or high-tech frames made of the latest polyamide materials are all highly favored. There are numerous small independent brands, artisan designers, and innovators here, who are enthusiastic about experimenting with luxurious materials, natural materials, 3D printing materials, and even bio-based materials, driving new global optical trends.

In terms of styles, classic optical shapes such as cat-eye, aviator, panto, and rectangle are popular, and square styles are favored by both men and women. In terms of colors, influenced by Pantone's Classic Blue in 2020, this color has reappeared in most men's and women's eyeglasses collections this year. Traditional black and tortoiseshell colors are still common, and crystal colors are also in vogue. In 2021, gray, coral, as well as soft tones like pink, light green, light mustard, and delicate white performed well. At the same time, Europeans embrace eco-friendly styles made from recycled bottles, recycled ocean plastics, or natural materials such as wood and horn.

The United States: The Expression of Individuality and Diversity

Americans' choices of eyeglasses in terms of colors and styles are highly personalized. In terms of colors, it depends on personal preferences, skin tone, hair color, the purpose of the eyeglasses, and their shape. In the workplace, more understated colors are often chosen, while in social situations, bright colors can be used to showcase individuality. Classic square and round frames are often paired with simple and understated colors, and fashionable-shaped frames can be chosen with bright colors.

In the American market, eyeglasses in a variety of colors and styles have their own audiences. Neutral colors such as black, brown, and gray are versatile and timeless, suitable for all skin tones and hair colors, and can be matched with different occasions. Bold and bright colors, such as red, blue, and green, can showcase individuality and are popular among those who pursue fashion and self-expression. In recent years, influenced by fashion trends, transparent or semi-transparent frames, as well as frames with unique patterns (such as marble patterns and camouflage patterns), have also started to gain popularity.

The Middle East: The Interweaving of Luxury and Tradition

Consumers in the Middle East attach great importance to the decorative nature and symbolic significance of eyeglasses as a status symbol, especially favoring luxurious sunglasses. In terms of styles, men mostly prefer large-sized, exquisitely designed frames, and women are fond of gorgeous styles with decorative elements (such as crystal inlays and metal carvings).

In terms of colors, classic and stable colors such as black and brown are common, and gold and silver, which symbolize luxury and nobility, are also highly favored. In some formal occasions, eyeglasses with traditional Middle Eastern patterns or elements are very popular. These eyeglasses are often made of high-quality materials and with exquisite craftsmanship, reflecting the social status and taste of the wearer. In addition, influenced by religious culture, women in some regions may choose more conservative styles and colors to comply with local dress codes.

Southeast Asia: The Beauty of Lightness, Balance, and Simplicity

Southeast Asian consumers prefer simple metal materials, round or oval frames, as well as delicate, lightweight, and innovative high-tech designs. Among the metal materials, titanium is highly regarded, and the multi-sided hexagonal design is popular among both men and women.

In terms of colors, soft tones such as baby blue, light pink, light purple, and light green, as well as silver, gold, and white finishes, are popular, and classic blue and black are also liked. Other styles include narrow cat-eye glasses with delicate decorations, oval frames, and some classic "James Dean" acetate glasses, which are suitable for men who pursue a capable and handsome style. Due to the hot and humid climate in this region, eyeglasses made of lightweight materials and with simple designs are more comfortable and can match the local fresh and natural fashion style.

China: The Collision and Integration of Tradition and Modernity

In China, the choices of colors and styles of eyeglasses have become increasingly diverse with the development of the times. Traditionally, classic colors such as black and brown have been favored by consumers due to their versatility and stability, and are suitable for various occasions. However, in recent years, influenced by fashion trends and the changes in consumers' aesthetic concepts, colored frames have gradually become popular. Young consumers especially like bright and vivid colors, such as red, blue, and green, to showcase their personality and fashion attitude. Transparent or semi-transparent frames are also popular among young people because of their fashion sense and lightness, which are suitable for those who pursue trends.

In terms of styles, classic frames such as round, square, and oval have always had a market and can be adapted to different face shapes. Fashionable styles such as cat-eye and aviator are also popular among consumers, adding a touch of fashion elements to their looks. In addition, some eyeglasses that integrate traditional Chinese elements (such as traditional patterns and materials) have started to emerge, combining traditional culture with modern fashion to meet consumers' pursuit of uniqueness and cultural connotations. With the increase in the number of myopic people, functional eyeglasses (such as anti-blue light glasses) have also received widespread attention. Consumers not only pay attention to the styles and colors but also value the practical functions of eyeglasses.